SITRANA seeks to revive in each of us the simplicity of life and its arts, leaving behind massification and automation and replacing it instead with the human experience.

More than being a brand of shoes and leather goods, SITRANA represents products that have true value - value that goes beyond good design and the highest quality materials and construction. SITRANA represents the history behind every leather good, each one distinct to the next, each one in its process made by hand. If you wear SITRANA you are wearing the history of each one of the craftsmen and women who built that item and give their talent to those who desire more than simply a "good product." 

 
Jaime Cardemil, Founder Sharing an Italian-Chilean family heritage, Jaime has spent his life around the open spaces of Chile -- riding horses through open country and competing in rodeos.  Jaime was always drawn to the arts and creation, and also to the clothing of his grandfather, who passed away when Jaime was young.  Of particular interest was a pair of leather boots, which Jaime wore for years until they couldn't last any more.  It was that pair that eventually led to the creation of SITRANA.  

Jaime Cardemil, Founder

Sharing an Italian-Chilean family heritage, Jaime has spent his life around the open spaces of Chile -- riding horses through open country and competing in rodeos.  Jaime was always drawn to the arts and creation, and also to the clothing of his grandfather, who passed away when Jaime was young.  Of particular interest was a pair of leather boots, which Jaime wore for years until they couldn't last any more.  It was that pair that eventually led to the creation of SITRANA.  

Eric Pitzer, Co-Founder Originally from Ohio, USA, Eric had lived in Chile for a year when he met Jaime in late 2011, after seeing his work profiled in the local newspaper.  Shortly after buying his first pair from SITRANA's first living room showroom, Eric began working alongside Jaime to bring SITRANA to customers around the world.  eric@sitrana.com

Eric Pitzer, Co-Founder

Originally from Ohio, USA, Eric had lived in Chile for a year when he met Jaime in late 2011, after seeing his work profiled in the local newspaper.  Shortly after buying his first pair from SITRANA's first living room showroom, Eric began working alongside Jaime to bring SITRANA to customers around the world. 

eric@sitrana.com

Pedro Vidal, Chief Shoemaker Pedro grew up in Santiago's Puente Alto neighborhood, and began learning shoemaking when he was young, helping out in the tanneries and shoemaking factories.  Jaime met Pedro at the beginning of his work building SITRANA and Pedro has served as an integral part of the team for SITRANA's design and building processes.

Pedro Vidal, Chief Shoemaker

Pedro grew up in Santiago's Puente Alto neighborhood, and began learning shoemaking when he was young, helping out in the tanneries and shoemaking factories.  Jaime met Pedro at the beginning of his work building SITRANA and Pedro has served as an integral part of the team for SITRANA's design and building processes.