In 2009 Jaime Cardemil sought out skilled shoemakers to build one pair of his ideal shoe. When friends and colleagues asked about his pair Jaime built shoes for them and found himself with enough orders to support a small business. He began taking orders out of his family's living room, in the Las Condes neighborhood of Santiago, and again saw the small business grow, eventually piecing together his own workshop of shoemaking tools and skilled shoemakers and later establishing a small store in Santiago.
In 2011 Eric Pitzer met Jaime, taking orders for shoes out of his family's living room and bought a pair. Intrigued and impressed by Jaime's work, Eric returned to the small store Jaime later established and after some time both Jaime and Eric began talking about working together to take SITRANA beyond Chile. In 2012 Eric took the first SITRANA pairs into the US, to sell to friends and family and to talk with store owners. In 2013 SITRANA caught the eye of fashion designers in New York, leading to the first international relationships for the brand.
SITRANA is owned and managed by Jaime and Eric, managing the workshop of 6 shoemakers and two retail stores, one in Santiago, Chile and one in the Williamsburg neighborhood of Brooklyn, New York.